Bankruptcy Attorney SEO: Generate More Leads
SEO, or search engine optimization, is more complicated than it was ten or twenty years ago. Webmasters and content creators must put more care into what they publish. Gone are the days of stuffing your webpages with keywords. Nowadays, search engines like Google want you to offer your website viewers something of value while promoting SEO best practices on all of your pages.
SEO incorporates many things. There are several key things you should address if you want to set your bankruptcy firm up for prosperity in 2019.
Responsive Design That Improves User Experience
There are 2.7 billion smartphone users in the world today. Approximately 77% of Americans own smartphones, with 47% claiming that they couldn’t live without one. According to an Ericsson Mobility Report, smartphone subscriptions are expected to rise to 6.83 billion globally by 2022.
What does that mean for your bankruptcy firm website? It means that you must be accessible on more devices than ever before. From mobile phones to laptops, tablets, and desktop PCs, users have more ways to get online. You need a responsive website design that allows everyone to see your content.
A website with a responsive design will automatically adjust to the size of the screen size viewing it. It’s good for the device user because it means their experience will stay the same no matter what they are viewing your website on. It also takes less time to develop compared to a website and standalone mobile app. Your pages load faster and perform better. Responsive websites also tend to have higher conversion rates and lower bounce rates.
Local SEO Helps Reach Potential Clients Looking For Bankruptcy Services
Local SEO will help you connect with potential clients who need and can use your bankruptcy services. It works like traditional SEO, with a focus on your physical address. You likely won’t benefit from traffic originating in other countries or hundreds of miles away. You need to attract visitors from your local business area. That’s what local SEO is all about.
Using refined keywords, local business listings, and other methods, you can make your website more likely to be found by people in your service area. It can also raise your search engine ranking because you’ll only be competing with businesses in your area rather than the entire world.
Great Content Generates Great Leads
You need to provide something worth reading, and you must do so consistently. This will help you build interest and trust among visitors. It’s also important for search engines.
Great content is a must in modern SEO. A study found that it takes just 50 milliseconds for a visitor to form an opinion of your website. You have very little time to make a good first impression before the user decides whether they want to navigate away. There are two things that must be perfect: your design and your content.
Google and other search engines are smarter and more adaptable than they once were. They are effective at vetting out pages with no substance or context. Your content will affect your credibility, which can hurt or help your search results page ranking. Keywords must be used naturally and sparingly. Readability, relevance, and professional ability need to be taken into consideration. The quality content rule should apply to all your pages as well as your social media accounts, blogs, and any other online properties you own.
Why Link Building Matters
Link building refers to methods that get more websites linking to your web pages. You need links from high-authority sites that are relevant to your industry. It’s important for the user and search engine indexing.
In most cases, the more links you have, the more visible you will be. If you do it wrong, spammy or bad links can actually hurt your search rankings. If you do it right, then you should see some traffic coming from the sites that linked to you. This will help expand your reach and could allow you to tap into a new audience. A higher quantity of links also means that web spiders are more likely to find and index your pages sooner rather than later.
Building your backlinks can take time, it’s no over-night feat. High-quality content is one way to get bloggers and website owners to link to you. You can also establish relationships with bankruptcy related forums and communities through active participation. Other options include getting listed in online directories, or new publications.
Hire a Bankruptcy SEO Professional
There are many facets to SEO that take time to perfect. The most effective solution is to hire a professional. A bankruptcy attorney SEO expert can assess your pages and make recommendations that will maximize your website traffic and boost leads. Bankruptcy SEO Company brings you search engine optimization for your industry. Contact us now to take the next step in expanding your bankruptcy firm.
