Google My Business Listings for Bankruptcy Attorneys
A Google My Business listing is a promising angle to reach potential local clients. It’s free to use and can increase your chances of being found online. It also assists these potential clients in finding your physical location, boosts search visibility, and provides another channel for marketing your business. If you set it up correctly, your Google My Business listing can serve as a powerful tool for your bankruptcy firm.
How to Create a New Google My Business Listing
Firstly, do a google search for your business address. If your business comes up, then skip to the next step below, about claiming your Google My Business listing. Otherwise, you can simply create a new My Business listing. To begin, create or log
into a Google account.
Once you are logged in, navigate to Google.com/business and provide the
following information:
- Business Name
You will be asked to enter your legal attorney name, or firm name. This is also a great opportunity to make sure that a listing doesn’t already exist. In some cases, an unverified listing may be created even if you don’t have an account set up.
As you type your name, the form will show potential matches. If you don’t see your
Bankruptcy firm or legal name, click the blue “Add your business to Google” link at the bottom of the page and continue.
- Physical Location & Service Area
You will be asked if you would like to add a physical location for your firm. This should be a place that clients can visit, so make sure you direct them to the right area for visitors. Once you choose yes or no, you will be asked to provide locations where you serve your customers. This information is used to create your local service area, so keep your target demographic in mind.
- Business Category
Now you will need to categorize your bankruptcy business. Google has pre-made
categories listed. You must find one that is the best match. You can add more categories
or change your category later. This may take a few tries, depending on your business.
Some categories are specific, and others may not be specific enough.
- Contact Information
After categorizing, you will have an opportunity to enter contact information. You can
add a phone number or URL. There’s also an option for businesses that do not need a
website. You must enter at least one option to continue.
Once you have submitted the information, Google will ask you to verify your mailing address(sometimes by phone).
You can do this now or verify later by clicking the link below the form. After finishing the last
step, you will load into the Google My Business dashboard where you can manage your listing.
It’s important to mention that you will have to enter your mailing address at some point if you
skipped this step. This is required to finish the verification. Google will send a postcard with a code to the address you provide. This must be entered to access all features.
How to Claim your Google My Business Listing
You can request ownership of a Google My Business listing that already exists. To do this,
follow the same initial steps by logging into an account and going to Google.com/business.
Enter your business name and check the list that auto-populates. This will show you a list of businesses.
Also, search for any spelling variations that might exist.
Once you find your business, click on it. If the listing is already claimed, you will be given the
option to recover the email address or request ownership from the current owner.
If no one has claimed your listing, then you can complete the process and move on to verification
as described above.
Optimizing Your Google My Business Listing
A fully optimized listing will be beneficial for your bankruptcy firm. The following steps will
help you improve your information and increase your over-all online presence:
- Verify Listing Content
– Make sure your business name and information are consistent.
Both should appear the same everywhere and show the correct spelling and details. This
is also a good opportunity to check any other business-related profiles, including your
social media accounts.
- Use Google My Business Posts
– Google My Business includes a feature called Posts.
This allows you to add content to your listing. You can post about business-related news,
events, and more. Post regularly to keep your content fresh and active. It’s also a chance
to talk about what makes your bankruptcy firm stand out.
- Upload Appealing Photos
– Photos are essential on the internet. This is also true with
your Google My Business listing. Find or take some attractive, high-resolution
photographs of your business and upload them. These should showcase your firm,
staff, & services, and make internet users want to contact you to learn more.
Digital Marketing for Your Bankruptcy Firm
The promotional tools you have available are only going to be as effective as you make them.
Bankruptcy SEO Company provides digital marketing services that will optimize your listings and help you reach a bigger audience. Let us improve your Google My Business listing and help you become a pioneer in the bankruptcy industry.
Contact us today to discuss your marketing, website
design, and reputation management needs.